Impel’s white paper shows how conversational AI can transform fixed operations in auto dealerships, a key but underused revenue driver. With only 34% of customers returning for service, AI can scale outreach, boost retention, and increase Customer Lifetime Value. It automates personalized reminders, scheduling, and follow-ups by mining DMS data, reducing staff burden and improving efficiency. AI-driven engagement not only drives service revenue but also strengthens future sales—74% of customers who service at the selling dealer are likely to repurchase there—helping dealerships build resilience against market fluctuations.

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