How Business Can Maximize Opportunities and Mitigate Risks When Using Generative AI

3 Pages

This white paper by Chris Ferris at Pierpont Communications outlines how marketing, PR, and communications firms can leverage generative AI effectively while minimizing risks. It emphasizes the necessity for firms to adopt AI tools, balancing opportunity with potential pitfalls through clear guidelines and employee training. It discusses generative AI’s impact on creating content and its associated risks, such as inaccuracies and ethical concerns, recommending structured policies for its use within organizations.

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How Business Can Maximize Opportunities and Mitigate Risks When Using Generative AI

How Business Can Maximize Opportunities and Mitigate Risks When Using Generative AI

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