Summary Our key findings show that there may be some bias in the responses. Many sales executives feel that they are using an Account-Based Sales process and they are successful. However, the majority of organizations are pulling less than 50% of their revenue from their key accounts rather than the 80% that they should be counting on for ARR. It’s a high possibility that some sales executives are not sure what good looks like. Although they are using technology and data for support and coaching, which seems to be assisting their process. Learn more about the State of Account-Based Sales and what the stats are revealing.

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