The Capgemini white paper highlights generative AI’s transformative impact on business, predicting it will redefine customer experience, software engineering, and knowledge work. It explains how models like GPT and DALL·E enable content creation, coding, and personalization at scale. Key benefits include productivity gains, cost reduction, and innovation. However, challenges such as data quality, hallucinations, and regulatory risks remain. To succeed, organizations must adopt clear GenAI strategies, invest in talent, and ensure ethical governance, aligning AI deployments with business goals and responsible innovation .

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