Top brands execute successful flash sales by meticulously planning and preparing. Preparation should start at least two weeks prior, or even months for some, allowing time for targeted promotional campaigns, demand forecasting, and inventory positioning. The event's scale determines preparation duration. Variables like inventory lead time and UI development affect preparation time. A 16-point checklist covers technical, promotional, and logistical aspects. Shopify Plus users should consult their support team for tailored advice.

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