The 2024 Observability Forecast for ASEAN highlights strong adoption but notes challenges from complex tech stacks and limited budgets. Outages remain costly, with a median impact of $2.5M/hour. While 78% use five or more tools, 63% prefer a unified platform. AI adoption is a major driver, and 87% reported at least $1M annual ROI. Observability boosted uptime and reduced security risks, though 75% took over 30 minutes to detect outages. Top barriers include tool sprawl and cost. Planned investments focus on ML model monitoring and security. ROI is high, with median returns of 258–302% across Singapore, Thailand, and Malaysia.

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