In 2024, telecoms will use data and AI to drive efficiency, monetize data, and improve customer experience. Generative AI will power predictive maintenance, anticipatory service optimization, and advanced self-service tools. Companies will invest in data platforms to overcome silos, support LLMs, and create new revenue streams. A unified data strategy will be crucial to train AI models effectively and remain competitive. Despite challenges, customers are willing to pay more for better service. Telecoms that accelerate data strategies, break down silos, and adopt modern cloud platforms will lead the industry transformation.

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