Taboola conducted a study with US brands and agencies, revealing that data and insights rank second in importance when evaluating digital marketing platforms. In response, Taboola shares data across six key verticals—Beauty, Education, Entertainment, Finance, Health & Fitness, and Technology—based on trends observed in Q2 2020 and predictions for 2H 2020. The report offers actionable insights for marketers, using Taboola’s unique data from its vast network of publishers and advertisers to help brands adapt their strategies amid uncertainty and capitalize on emerging trends.

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