The *Essential Skills Playbook for Manufacturing and Automotive* addresses key skills needed in a digital-first industry landscape reshaped by customer demands, innovation, and labor challenges. With the rise of tech-savvy consumers, automotive and manufacturing companies must adapt to provide transparent pricing, personalized digital experiences, and flexible purchasing options. Merging technical and foundational skills can boost competitiveness, as companies that lack digital expertise risk falling behind. The pandemic has highlighted labor shortages and the need for rapid skill development. Upskilling and reskilling workers in areas like AI, data science, and digital processes are essential for staying relevant and meeting future demands.

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