A diagnostics firm sought adoption of a new assay in ER and pharmacy settings. IQVIA MedTech deployed 10 specialists to educate stakeholders, create awareness, and build clinical champions. Over nine months, the team logged 10,700 calls, 700 account visits, and 800 lunch-and-learn sessions, reaching 90% of priority targets. By aligning labs, executives, and clinicians, IQVIA accelerated assay adoption, streamlined hospital contracts, and fostered sustainable demand. The program was extended beyond its pilot phase, with potential for broader expansion across clinical networks,

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