A diagnostics company offering a simplified TB test sought growth but lacked competitive insights. IQVIA MedTech leveraged Drug Distribution Data (DDD) and OneKey to reveal where competitors were shipping products, providing visibility into facility type, volume trends, affiliations, and contacts. Comparing this with the client’s penetration data uncovered white space opportunities, particularly in long-term care. The client built a new targeting strategy, launched a dedicated sales force, and saw strong results, returning annually for refreshed insights. This approach added patients to their funnel and sustained business growth.

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