Accenture’s “Digital Twin Done Right” explores how integrating AI with digital twins can transform product development. Instead of linear, engineer-led processes, companies can create intelligent, customer-led systems that evolve through real-world feedback. This twin+AI model reduces time to market, enables modular, personalized products, and drives collaboration across ecosystems. Examples include AI-driven 3D design, adaptive regulation compliance, and dynamic product updates. Companies progress by enhancing data quality and AI capabilities. The vision: automated, agile, and innovative product lifecycles that redefine competitiveness.

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