We’re all familiar with Darwin’s greatest discovery: The natural selection of small, inherited variations that increase an individual’s ability to compete. The future of data is Darwin’s survival of the fittest theory at light speed. Staying competitive depends on the “variations” or advantages you gain — not by deploying data and analytics — but by deploying better than your peers. That’s because, as our first Data and Analytics Trends and Directions study has confirmed, virtually everyone’s doing data-driven digital transformation. How innovative you are will be what counts, and innovation will depend on well-managed data that is readily accessible to everyone who needs it for delivering fresh insights.

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