Reitan, a European grocery retailer, has pursued sustainability by focusing on simplicity, efficiency, and a commitment to reducing carbon emissions by 50% by 2030. Their franchise model, particularly through their discount chain REMA 1000, has driven growth and efficiency. In 2023, they navigated inflation, price competition, and expanded by acquiring ALDI's store network in Denmark. For 2024, Reitan aims to integrate new stores and maintain its strong company culture while continuing its sustainability efforts, including reducing red meat and dairy consumption.

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