This whitepaper explains why small and mid-sized businesses need a formal technology roadmap to align digital investments with long-term business goals. It shows that while most SMB leaders recognize technology’s impact, many lack a structured plan, leading to reactive decisions, inefficiencies, and missed growth opportunities. The paper defines a technology roadmap as a living, strategic plan that prioritizes initiatives across security, infrastructure, core applications, productivity, insights, and automation, with clear timelines and metrics. It highlights benefits such as revenue growth, cost reduction, better customer experience, and improved decision-making, illustrated by real-world examples. The paper concludes that ongoing roadmap governance, supported by experienced advisors when

Join for free to read