White Paper
BRICKS, CLICKS & MARKETPLACES
The whitepaper "Bricks, Clicks & Marketplaces" by Happiest Minds and Planet Retail outlines a digital transformation roadmap for 21st-century retailers. It introduces the 3R framework—Re-imagine Customer Experience, Re-engineer Business Efficiency, and Reduce Business Risks—to help retailers thrive amid digital disruption. The report emphasizes adapting to consumer behavior shaped by mobile technology and omni-channel expectations. It provides actionable strategies, highlights best practices, and includes a 90-day plan to guide retailers in modernizing operations, selecting the right technologies, and delivering seamless, personalized shopping experiences.