Product leaders are now expected to drive growth, support AI innovation, and build customer trust, expanding their responsibilities beyond delivering features. Research from Okta and ESG shows that fragmented identity systems hinder these goals by draining developer time, slowing product velocity, and degrading customer experiences. Identity has become central to enabling secure, seamless interactions and supporting AI readiness. The findings highlight the need for unified, modern identity solutions to accelerate development, strengthen trust, and help product teams meet their broader mandate.

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