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AI IN PRESALES: TRANSFORMING CUSTOMER ENGAGEMENT

AI IN PRESALES: TRANSFORMING CUSTOMER ENGAGEMENT

Infosys

This white paper examines how AI is reshaping presales by improving lead qualification, customer insights, proposal generation, and competitive analysis. It highlights benefits such as efficiency, personalization, and data-driven decisions, while acknowledging challenges like data quality, costs, and ethical concerns. As AI matures, future trends include deeper CRM integration, adaptive learning, and advanced personalization—positioning AI as a strategic enabler of scalable, customer-centric presales engagement.

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