This whitepaper explains why consistent omnichannel customer experience has become critical for B2B distributors facing rising customer expectations and increasing channel complexity. It describes how integrating digital and physical channels around a unified strategy improves satisfaction, efficiency, data visibility, and competitive positioning. The paper outlines common challenges such as fragmented data, inconsistent branding, legacy systems, and change management, and emphasizes starting with a clear CX vision and roadmap before investing in technology. It highlights the role of next-generation ERP-centered digital operations platforms in enabling real-time inventory visibility, personalization, automation, and analytics. The paper concludes that distributors who align processes, tech

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