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A Pragmatic Approach to Generative AI

A Pragmatic Approach to Generative AI

Telecom companies face rising costs and disruption, making generative AI a strategic opportunity. Unlike traditional AI, generative AI creates content using powerful foundation models like LLMs. It can reduce churn, improve support, and streamline operations by automating tasks and enhancing employee productivity. However, responsible use is critical—operators must ensure data privacy, security, and fairness. With proper safeguards and transparency, generative AI can drive innovation, efficiency, and value across telecom operations while supporting long-term growth and employee satisfaction.

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