This white paper introduces Sandler's 5-step coaching model designed to improve sales revenue. The model emphasizes planning and consistency, starting with identifying the top 10 sales behaviors for your team. Coaches then assess these behaviors (1-10 scale), create an "as is" vs. "to be" growth model to identify improvement areas, and establish Key Performance Indicators (KPIs) to measure progress. The final step involves ongoing evaluation in coaching sessions to ensure continuous growth. Sandler, a leader in sales training, aims to help organizations enhance revenue by developing effective sales attitudes and behaviors.

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