6 Pitfalls To Avoid When Starting A New Global Sales Training Program

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Global sales training programs often fail due to inconsistent sales language, lack of middle management support, and platforms that don’t fit diverse teams. Other pitfalls include slow ROI, unprepared successors for outgoing veterans, and underutilized tech for cost-efficient learning. Success requires a unified sales process, manager engagement, tailored training, performance metrics, knowledge transfer strategies, and digital tools. A flexible, systemized approach like Sandler’s can drive scalable, long-term global sales effectiveness.

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