Acquia helped retailers navigate the rapidly evolving and highly competitive digital-first era by providing a comprehensive Digital Experience Platform (DXP) designed to unify and activate first-party customer data across multiple channels. Their platform enabled seamless omnichannel commerce and marketing by delivering personalized, AI-driven customer experiences, predictive insights, and scalable cloud architecture. Acquia’s solutions supported retailers in accelerating digital transformation, optimizing spend, enhancing customer engagement, and maintaining brand consistency, even amid challenges like the pandemic and the third-party cookie phase-out. This empowered retailers to increase ROI, foster loyalty, and respond swiftly to shifting market demands with agility and innovation.

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