This fact sheet demonstrates how IQVIA’s prescription data enriches market intelligence, provider insight, and competitive benchmarking. It enables organizations to assess patient utilization, prescribing patterns, formulary trends, and adherence analytics. Business applications include payer benchmarking, provider panel assessment, MAC pricing strategy, and risk analysis for new business. AI-driven models identify at-risk populations, while de-identified patient keys link prescriptions to hospital visits, doctor interactions, and procedures for a holistic healthcare view. With 70+ years of expertise and robust U.S. payer and provider relationships, IQVIA provides advanced analytics that improve outcomes, reduce costs, and strengthen competitive positioning.

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