IQVIA’s Brand Performance Optimization Framework helps biopharma brands boost new patient acquisition, a core driver of growth. By applying healthcare-grade AI to unmatched patient and HCP datasets, the framework identifies opportunity patients, links them to treating physicians, and prioritizes HCPs based on new start potential. Once opportunities are quantified, proprietary AI models integrate primary and secondary insights to guide targeted actions, from refining segmentation and messaging to addressing onboarding gaps. The approach improves ROI on data investments, drives earlier adoption, and aligns commercial teams with evidence-based strategies for sustainable brand success.

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