IQVIA’s Brand Optimizer helps brand teams identify and quantify opportunities to improve performance, focusing on patient acquisition (NBRx) and retention. The framework targets four areas: expanding the treatable patient pool, increasing prescriber adoption, reducing prescription leakage, and boosting lifetime value through adherence. Using integrated data, embedded intelligence, and expert consultation, it benchmarks performance, diagnoses gaps, and provides evidence-driven recommendations. The process spans discovery, gap analysis, growth opportunity analysis, and strategic recommendations. Benefits include validated forecasts, identification of key levers like digital engagement and co-pay redemption, and prioritized initiatives for sustainable growth.

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