This guide helps organizations evaluate DLP solutions, stressing the need for people-centric capabilities. Traditional DLP often fails due to high false positives, complex deployment, and lack of behavioral context. Proofpoint recommends solutions that integrate insider risk management, adaptive email DLP, and DSPM for holistic visibility. Key criteria include ease of deployment, coverage across endpoints/cloud/email, risk prioritization, compliance support, and automation. The guide highlights Proofpoint’s cloud-native DLP, which correlates user intent and content sensitivity to improve accuracy and streamline remediation. It concludes that people-centric DLP maximizes security ROI while minimizing operational overhead.

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