This guidebook offers a step-by-step framework for building a unified information protection program that merges DLP with insider threat management. It explains why data breaches increasingly stem from people—whether careless, compromised, or malicious—and how legacy content-focused tools fall short. The report outlines six steps: assembling cross-functional teams, defining assets and risks, assessing gaps, planning programs, establishing review cycles, and scaling over time. It stresses prevention, detection, analytics, and response across email, cloud, and endpoint channels. Proofpoint emphasizes a behavior-aware, threat-aware approach to reduce insider risk and strengthen compliance.

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