IQVIA’s anonymized retail patient data panel offers insights beyond sales metrics, enabling deeper understanding of patient pathways, compliance, persistence, and indication splits. Using AI/ML techniques, it supports forecasting, patient history analysis, and adherence tracking. Benefits include explaining sales shifts, identifying at-risk patients, and tailoring compliance messaging. Delivered through dashboards and reports, the tool provides actionable insights for treatment dynamics, specialty initiation, and patient forecasting to inform strategy and market decisions.

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