IQVIA’s Brand Analytics Platform, powered by its Analytics Engine, is a self-service solution delivering real-time visibility into patient and market insights. It helps companies assess patient segments, market size, sources of business, adherence, and product usage. Key tools include Treatment Performance Analyzer, Market Landscape Analyzer, and Adherence Analyzer, supported by 309M+ patients, 4.2B prescription claims, and 1.9B medical claims annually. The platform enables dynamic visualizations, quick refreshes, and exports to Excel or PowerPoint. Designed for commercial teams, data scientists, and strategists, it drives ROI by turning vast datasets into actionable insights with proven, transparent methodologies.

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