IQVIA’s Tier 2 Guided Analytics dashboard enables evidence-based monitoring and diagnosis for retail, sales, and analytics teams. It supports strategic decision-making with KPIs across national, regional, and pharmacy levels. Users can measure banner and drug performance, benchmark competition, and drill down to molecule-level analysis. The solution fosters collaboration, aligns organizational goals, and reduces manual reporting. Features include scorecards, guided analytics, and flexible module views spanning market intelligence, category management, and provincial dynamics, empowering smarter, faster business decisions.

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