IQVIA Orchestrated Analytics is an AI-driven platform that unifies commercial data and analytics to optimize brand performance. It integrates data management, commercial planning, field effectiveness, self-serve analytics, reporting, and recommendations within a single system. Proven benefits include a 93% rise in call plan target achievement, 4x growth in rep-triggered email rates, and 14x higher marketing consent opt-ins. The platform supports precision insights, agile scalability, and persona-based intelligence. Enhanced by IQVIA’s AI Assistant, it delivers natural language insights, bridging datasets to accelerate decision-making and enable personalized, market-relevant strategies.

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