IQVIA Market Prognosis with AI Assistant transforms pharmaceutical market intelligence by combining 5-year forecasts for 220 countries with generative AI for instant insights. It delivers near real-time analytics, centralized access to reports, and conversational intelligence to support forecasting, business development, strategy, sales, and research. Users can compare countries, track therapy-level dynamics, and assess macro events like policy reforms or economic shifts. Applications include projecting generics growth in Europe, analyzing healthcare spending in China and India, and identifying fast-growing therapy areas in ASEAN markets, enabling smarter planning and risk mitigation.

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