This report highlights how modern databases and analytics platforms deliver transformational insights by unifying customer and operational data. Experts from Fivetran, Google Cloud, and Capgemini stress that organizations must engage customers across every channel using machine learning, predictive models, and real-time personalization. Innovative architectures like disaggregated compute and storage enable massive scale, while unified data platforms simplify governance and cost optimization. Use cases include fraud detection, supply chain efficiency, and dynamic personalization. By consolidating diverse data sources into a single platform, businesses can power AI-driven insights and accelerate digital transformation.

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