This Economist Impact and SAP paper examines how data, AI, and analytics are reshaping commerce. It stresses building a data-first culture and using composable enterprise architectures to eliminate silos. Generative AI and automation enhance forecasting, marketing, and operations while responsible AI governance ensures compliance. The study identifies data lakes, meshes, and lakehouses as foundational frameworks, concluding that future-ready businesses integrate people, process, and technology for sustained growth.

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