This one-pager explains how to use real-time billing and event data to analyze customer lifetime value (CLV) and churn for better retention and revenue growth. By connecting billing platforms like Stripe, Zuora, or Recurly with web analytics tools such as Google Analytics, Mixpanel, or Segment, companies can track spending patterns and engagement. The process includes syncing historical data, validating and standardizing sources, and applying Fivetran Data Models for metrics like MRR and CAC. With enriched, standardized datasets, businesses can identify churn triggers, optimize customer behavior analysis, and improve financial reporting.

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