This document describes IQVIA’s AI/ML-powered recommendation engine that personalizes HCP engagement. The platform provides role-specific, contextually relevant suggestions embedded into workflows, improving content delivery, sales activity, and marketing outcomes. Its open, configurable “glass box” design allows integration with existing CRMs and data sources, while leveraging pre-built models and algorithms to accelerate adoption and results. Benefits include higher end-user adoption, optimized marketing ROI, faster product launches, and reduced costs. Designed for scalability and adaptability, it supports commercial users like reps, managers, analysts, and IT teams with actionable insights for smarter engagement.

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