IQVIA’s DDD Non-Retail Generics solution for injectables combines facility-level sales data with OneKey’s 709,000 organizational profiles to deliver sharper market insights. It enables manufacturers to track volumes, competitive share, and affiliations across GPOs, corporate parents, and classes of trade. Delivered via IQVIA’s SMART platform, users gain integrated reporting on dollars, units, and outlets, plus extended market-level views. The enriched dataset supports targeted account campaigns with contact details, faster segmentation, and better understanding of organizational influence, helping optimize distribution strategies and promotional activities for generics.

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