AIR for Drug Distribution Data (DDD) gives pharmaceutical companies visibility into sales trends across GPOs, IDNs, and individual facilities, using OneKey reference data for affiliation insights. It enables detailed competitive analysis down to the account level, supporting sales force alignment and market defense. Benefits include granular sales trend tracking, IDN visibility, facility-level drill-downs, and insights into med/surg and pharmacy GPOs. Compatible with major BI platforms, AIR integrates with other IQVIA commercial data solutions like LAAD, FIA, and Xponent. The tool enhances decision-making, identifies new opportunities, and strengthens customer retention strategies.

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