This module empowers data scientists to quickly answer business questions and predict market trends by leveraging the IQVIA Analytics Engine. It supports Python, SQL, and Scala, enabling scalable model development and integration with visualization tools like Tableau and Power BI. Built-in modules (Treatment Performance Analyzer, Market Landscape Analyzer, Adherence Analyzer, HCP Analyzer) provide rapid insights into patient journeys, persistence, and compliance. The platform accelerates pre-launch planning, validates go-to-market strategies, and delivers consistent, high-quality analytics.

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