IQVIA’s 3D Channel Budget Simulator uses advanced machine learning to integrate DTC, HCP, and Market Access data into a unified campaign analysis tool. It creates high-precision response curves, attributing promotional impact across channels and identifying synergies. The platform enables scenario simulations, optimal budget allocation, and ROI/mROI maximization across campaigns. Brand managers and agencies can forecast outcomes, break promotional silos, and coordinate omnichannel strategies via single sign-on access linked to IQVIA’s broader measurement platforms. This approach enhances collaboration, improves planning agility, and helps brands invest in the most profitable channel mix.

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