IQVIA’s Medical Affairs offering tailors support across strategy, communications, HEOR, field medical, and information services. Capabilities include evidence generation, disease registries, competitive intelligence, publication planning, digital campaigns, and peer engagement. Field medical services cover deployment, training, and orchestrated customer engagement. Multilingual medical information centers manage inquiries and safety reporting, while HEOR models demonstrate treatment value and outcomes. By integrating expertise across functions, IQVIA empowers life sciences organizations to define strategy, improve provider engagement, and strengthen evidence-based decision-making.

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