HUMAN safeguards the ad tech ecosystem from fraud by blocking invalid traffic before bids occur, ensuring clean and human-verified inventory. Partnering with major ad tech platforms, it enhances transparency, boosts win rates, and maximizes revenue. HUMAN’s technology processes 10 trillion transactions weekly, identifying sophisticated bots across channels with precision. Its system provides pre-bid fraud prevention, reduces clawbacks, and minimizes inefficiencies for DSPs and SSPs. Supported by the Human Verification Engine, which integrates machine learning and global threat intelligence, HUMAN delivers real-time protection and a seamless experience that preserves trust and integrity in digital advertising.

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