The brief introduces HUMAN’s Agentic Visibility for Brands, a solution that helps companies understand and manage AI agent interactions across their digital ecosystems. As AI agents increasingly influence consumer journeys—expected to drive 80 percent of internet traffic by 2035—brands face challenges in attribution, loyalty, and customer engagement. The platform detects and classifies AI agents, distinguishes them from humans, and analyzes their behavior across websites, apps, and commerce systems. It provides real-time insights into intent, trust levels, and session paths, enabling brands to protect performance data, detect fraud, and adapt strategies for the evolving AI-driven customer landscape.

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