The guide explains how AI-driven agents are transforming commerce by collapsing the traditional customer journey from discovery to purchase into a single machine-speed interaction. It outlines the shift toward agentic commerce, where success depends on making systems readable, trustworthy, and secure for autonomous agents. The framework includes readiness steps like structuring data, optimizing APIs, and ensuring transactional governance through a trust stack. HUMAN enables safe adoption by providing visibility, fraud protection, and real-time governance, allowing merchants to confidently open their systems to AI agents while protecting integrity and driving growth.

Join for free to read