This NTT DATA fact sheet introduces the Evidence Platform for Life Sciences, designed to harness real-world evidence (RWE) for improved outcomes. Powered by Snowflake cloud, it integrates diverse data sources—EHRs, lab results, registries, claims, wearables, and contextual health data—into accessible formats. Advanced analytics leverage AI, machine learning, and causal models to extract insights that complement clinical trials, accelerate drug development, and support HEOR studies. Benefits include product value positioning, cost-utility analysis, targeted marketing, and faster market access. The platform enables pharma to optimize R&D, payer engagement, and patient outcomes by delivering robust evidence across the commercialization journey.

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