This document explains how centralizing data with Fivetran enables Customer 360, giving organizations a real-time, holistic view of customer behavior. With 400+ managed connectors and real-time CDC, Fivetran ensures data is reliable, scalable, and easily integrated across stacks. Customer 360 improves targeted marketing, engagement, and personalization by consolidating data from sales, support, and marketing channels. In retail, it supports segmentation, journey tracking, and inventory optimization to prevent stockouts. Companies like Condé Nast use it to gain a 360-degree view of audiences, driving insights that increase loyalty and create differentiated omnichannel experiences.

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