This cheat sheet explains how Fivetran’s HubSpot connector unifies Marketing, Sales, and Service Hub data to provide a complete view of the customer lifecycle from prospect to promoter. It automatically handles deletes, standardizes timezones, and creates deal stage tables for accurate tracking. By combining marketing engagement, sales pipeline progression, and service ticket data, teams can analyze performance across the full journey. Fivetran also offers dbt Core transformations to orchestrate models, accelerate analytics, and ensure pipeline health. Popular tables like CONTACT_FORM_SUBMISSION, DEAL_STAGE, and TICKET enable insights into lead generation, sales conversion, and support effectiveness.

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