This checklist lays out tactical adjustments for shifting fully to digital marketing during crisis periods. It encourages empathetic messaging, avoiding hard selling, and shortening presentations. It provides actionable guidance for webinars, social media management, content creation, SEO updates, and SEM adjustments. The checklist stresses real-time communication, careful monitoring of tone, revising keyword strategies, and reallocating budgets based on shifting behaviors. The single-page layout organizes actions by tactic, helping B2B teams remain relevant, supportive, and visible in uncertain conditions.

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