IQVIA ChannelDynamics provides unmatched visibility into omnichannel engagement, measuring how HCPs interact with more than 25 channels across 36 countries. Leveraging input from 30,000 HCPs and over 4 million recalled messages annually, it delivers granular insights into channel performance, preferences, and ROI. Covering 800 therapeutic areas, 300,000+ brands, and 48,000 manufacturers, the platform helps life sciences companies tailor strategies, benchmark competitors, and optimize content delivery. By combining ChannelDynamics with MIDAS and OneKey, organizations can link channel dynamics with prescribing data, enabling precise, data-driven engagement that improves conversion and strengthens commercial impact.

Join for free to read